Hardcore Detroit® is a product of the Detroit subculture cultivated through the experiences of Detroit breed designer/dancer Haleem Rasul. This was his way of giving back to the people of Detroit. “I am Detroit!”

Having gone through the Detroit Public School system then becoming a college graduate, Haleem's mission was to establish something positive and great for our city. "I could have easily relocated to the thriving cities of New York or LA, but I really wanted to grow my business in the 'D' ".

So, when he say "Hardcore Detroit", he is speaking for and by the people of Detroit. "I'm here to give inspiration and influence confidence." "I want to educate the people who don't know our rich history and to those who feel they have to leave Detroit to make something of themselves."

Hardcore: The success after the struggle, overcoming hardships to achieve victory.
Hardcore is the highest achievement that can be exemplified through various facets, whether you are a dancer, musician, athlete, businessman etc.